Breaking Free from Pricing Pressure: How to Charge What You’re Worth
- Denzel Starks
- Jun 15
- 2 min read
Let’s talk about that weird knot in your stomach every time someone asks,
“How much do you charge?”
Yeah… THAT knot.
You either lowball yourself, throw in free stuff you didn’t plan, or you hit ’em with your full price and instantly feel guilty.
Here’s the harsh truth, fam:
📌 The people who question your price the most… usually bring the least value to your business.
Stop building your brand on discount culture. You are not Dollar Tree with a Canva login.
👊🏽 Here’s how you start charging what you’re REALLY worth:
1. Price Based on Impact, Not Insecurity
If you’re transforming brands, saving your clients HOURS of time, or helping them land more customers—charge like it. You’re not selling a logo, you’re selling clarity, confidence, and conversion.
2. Be Clear, Not Cute.
Your prices should be simple and firm. Not: “$250 but I can work with your budget 🥺👉👈”
Say it with your chest: “Logo packages start at $500. Here’s what’s included.”
3. Stop Explaining. Start Executing.
You don’t owe anyone a TED Talk on why your price is your price. Your work should speak for you. The minute you start explaining every dollar, you start negotiating your value.
4. Know Who You’re Talking To
Some folks are never gonna pay you what you’re worth—and they’re not supposed to. You’re not for everybody. You’re for the ones who understand that branding is an investment, not a clearance sale.
5. Raise Your Standards Like You Raise Your Rates
If you’re gonna charge more, act like it. Improve your process, your delivery, your response time, and your presentation. Be the brand that backs it up.
You Can’t Be Luxury with Layaway Confidence.
Your dream clients are waiting for someone bold enough to own their value and not blink when they name their rate. Stop waiting on permission to be paid.
Say it with me:
“My brand is worth every damn dollar.” 🥃
Then tag us so we can repost you on your social media and gas you up. 💨
⸻
Until next time—respect the craft, protect your brand, and ROAR louder than your competition.
Denzel Starks
King of Branding. Owner of Lionz Den. Whiskey-aged strategy, fresh AF results. 🥃🧠
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