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Everybody Wanna Brand Like Beyoncé, But Don’t Wanna Work Like Tina

You want the sold-out launches.

You want the million-dollar bookings.

You want people to scream your name like it’s Coachella.


But let me ask you this…


Beyoncé and Tina Knowles at the 'Mufasa' premiere.AXELLE/BAUER-GRIFFIN/GETTY
Beyoncé and Tina Knowles at the 'Mufasa' premiere.AXELLE/BAUER-GRIFFIN/GETTY

Are you working like Tina Knowles behind the scenes, or just dreaming like it’s 11:11?


Here’s the brutal truth:

You can’t skip the sweat and still expect the shine.


Y’all out here:

  • Missing deadlines for your own business.

  • Posting 3 times a month and wondering why nobody buys.

  • Still don’t have brand guidelines, a color palette, or even a working link in your bio.

  • Trying to go viral with Canva templates from 2019.



That ain’t branding. That’s wishful thinking in HD.

Let’s break it down:


Tina Knowles and Beyoncé attend the Luar fashion show during New York Fashion Week on February 13, 2024 in New York City.Michael Loccisano/Getty Images
Tina Knowles and Beyoncé attend the Luar fashion show during New York Fashion Week on February 13, 2024 in New York City.Michael Loccisano/Getty Images

Tina Knowles gave Beyoncé the foundation.

Structure. Work ethic. Precision. Standards.

You can’t brand like Bey if your back office is chaos.


So I got ONE question for you:

Are you the Beyoncé of your business, or just the Solange of your screenshots?


💣 If your brand isn’t consistent, clear, and loud — you’re not in business. You’re in limbo.


Here’s what working like Tina looks like:


  • You schedule content like it’s payroll.

  • You rehearse your pitch like it’s a Grammy performance.

  • You design your brand with intention — not on vibes.

  • You invest in your team, your tools, and your transformation.


The glory you want?

It’s hidden in the grind you’re skipping.



Homework:

📝 Audit your last 30 days.

What part of your brand screams “I’m serious” — and what part looks like a group project?


Then do something about it.


Beyoncé and an image of her newest business venture, the whiskey brand SirDavis. COURTESY OF SIRDAVIS/MOËT HENNESSY
Beyoncé and an image of her newest business venture, the whiskey brand SirDavis. COURTESY OF SIRDAVIS/MOËT HENNESSY

Want Beyoncé branding? Then put in Tina-level work.


Because baby, you ain’t getting a standing ovation with half-ass execution.



Then tag us so we can repost you on your social media and gas you up. 💨


Until next time—respect the craft, protect your brand, and ROAR louder than your competition.

Denzel Starks

King of Branding. Owner of Lionz Den. Whiskey-aged strategy, fresh AF results. 🥃🧠

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